Wednesday, February 26, 2020

No topic Essay Example | Topics and Well Written Essays - 250 words - 45

No topic - Essay Example This company has developed an innovative way of conducting its advertisements. As such, the company has adopted branded entertainment as a key strategy of ensuring that it conveys the adverts of its clients in an effective manner. This has been evidenced by the ability of the company to place the adverts of various products in comic books, video games and Broadway musicals that include the pop music (Bradley, Kelley and Hudson 6). The company has also realized that entertainment is a rich platform, which can be used to convey various adverts on products that companies adverts. This is because entertainment attracts a large number of potential customers of products from different companies. Branded entertainment is also facilitating in improving the viewership of the quality adverts. Hence, consumers have illustrated a positive acceptance of this form of advertisement by make purchase choices, which are based on these

Monday, February 10, 2020

Key Elements of HR Strategy of Disney and How it is Linked With Its Co Case Study

Key Elements of HR Strategy of Disney and How it is Linked With Its Corporate Strategy - Case Study Example Training and development of the employees are tailored in a manner which allows the company to train and develop the employees in a manner which delivers consistent value to the customers. However, this has been only possible after the involvement of top management of the company at all levels of management. Â  (Perkins, Shortland and Perkins, 2006) However, it is clear that reward and recognition system may not have been clearly defined. The overall recognition criteria were not well-defined and it is also evident that the employees were allowed to communicate with each other at designated places and during particular times. Â  (Miner, 2007) The overall communication and relationship between the employees and the managers were excellent as managers clearly outlined the expectations from the crew members and what was exactly required of them. Learning and development was the key point which was integrated into the overall HR strategy of Disney as employees were specifically trained in various areas of operations while at the same time allowing them to build on their multi-dimensional expertise. The overall general HR policies regarding hiring, training and developing employees were well-defined and most of the tasks were performed by in-house employees hired and developed over the period of time. (Kreitner, 2009) More focus on developing employees and their personalities so that they can deliver superior value to customers. A supported environment for employees has been created which fosters responsibility and creativity. Leadership and communication skills, which are vital for working in an environment which is client facing. Employees are trained in a manner which improves therefore skills. HR Strategy is further focused towards empowering employees to face the clients in real time. HR Strategy is aligned with the overall corporate strategy as it supports the overall vision of the company. Overall, HR Strategy of Disney was focused on hiring, training and developing employees who can deliver more value to the customers.